PROJECTS
Marketing Report for Huggies
Client:
Kimberly-Clark
Location:
Global
Service:
Supporting Assets
Project Overview
We led the information design for a Strategic Interactive Report commissioned by Huggies Brazil. The final deliverable, a 95-page navigable toolkit, turned a dense set of category, consumer, and market data into a clear visual narrative, structured around four strategic pillars (portfolio, pricing, activation, and innovation).
Copy and/or brand elements were changed due to confidentiality agreements.
Outcome
The activation work developed in Brazil was selected as one of only six global best-practice cases presented to all Huggies markets worldwide — a reflection of how the Brazilian operation has become an international benchmark for the brand.
