Biopremix's makeover

The challenge

Every technical breakthrough deserves a story that matches its ambition. That was the challenge our client Biopremix brought to Lupa: strong science, a real product, and a presentation that didn't yet reflect either. As a presentation design agency working with technical and scientific B2B clients across Brazil, Europe and theUS, this is precisely the gap we aim to close — the space between what a company knows and what its audience needs to feel, understand and retain.

Great Science, No Core Message

Biopremix is a natural postbiotic additive that improves fiber digestion and supports rumen health in cattle. The science was solid. But the deck the client had built in-house was designed around everything the team knew about the product, not around what the audience — producers, veterinarians and regulators — needed to walkaway with.The result was a presentation that was information-heavy but message-light: dense slides, long bullet points, and no clear narrative thread. It's a pattern we see often across all industries, and exactly why B2B teams look for a storytelling design agency partner rather than trying to design decks internally. Content and design are inseparable — a slide can be technically accurate and still fail to persuade if it isn't built around a single, memorable idea.

Reframing the story

We approached Biopremix's existing material the way we approach every project: not as a design refresh, but asa full narrative rebuild, following Lupa's four-stage methodology.

01. Discovery

Every project starts here. In Discovery, we ask the questions that shape everything that follows: What's it like to be in your audience's shoes? What is their biggest pain point, and how can they see a better outcome through your solution or service? What is the one core message you want your audience to walk away with?For Biopremix, this meant going through the client's existing deck slide by slide — extremely dense and unattractive content, everything anchored in boring bullet points. We brainstormed what the story could become instead. This is where Discovery does its real work, and where the difference between a simple slide makeover and true storyboard and narrative design services becomes clear.

This is where we started — the client's original deck:

02. Storyboard

Once we understood the audience and the message, we moved to Storyboard. This is when we refine the message and build the raw content:arranging information and slides in the right order and setting the final visual directions that will guide the design phase. By the end of Storyboard, the core message is locked, and every slide has a clear job to do in service of what the audience needs to retain.

03. Visual Identity

With the Storyboard approved, we put together a document we call the Visual Identity — essentially how we translate the client's brand elements into clear design guidelines for the specific assets we will design. Based on existing brand elements (logo, colors, graphic components, and so on) and the context of the presentation —sales, product launch, fundraising, internal meeting — we build a tailor-made Visual Identity that steers every slide with a focus on aesthetics and information clarity.

One thing worth knowing: the Visual Identity is created only once. Future presentations that follow the same visual language skip this stage entirely, which means lower cost and faster turnaround than the first project.

04. Design

And that's when the magic happens. Once the Visual Identity is approved, we proceed with the actual asset design, refining both visuals and copy based on the client's feedback. We make each slide count, weaving the story together in the most compelling way.