Visual identity. Crespo Vila
July 2014, professional.
A new building, with a brand new concept, has been built in Villa Crespo, Buenos Aires. A fast growing neighborhood with a lot of potential. The concept of the building is "Work & Home"; in the same building you can find studios for entrepreneurs and also small apartments.
Based on the architecture of the building, with its straight lines and general rigid qualities, and also based on its inhabitants, LUPA created a personalize typography to reflect all that Crespo Villa represents.